Asher Koles
Crossing the Grain
In 1995, two friends launched Arbor to make environmental conservation the guiding principle in the production of their snowboard and skateboard products. Arbor would become the first action sports brand founded to focus on sustainability and formally commit to donating a portion of sales to the restoration of the environment. The story of how Arbor got from this idealistic start to the brand it is today, has never been told. Now at the 25-year mark ,the unique history of this pioneering company has finally been documented in “Crossing the Grain.” The film takes you through Arbor’s launch into an extremely crowded mid-90's board sports market; its struggles to find acceptance for its sustainability message as the industry rapidly consolidated in the early 2000s; and the realization that it would take a more collective path forward to survive and thrive as the first eco-minded snowboard and skateboard brand. "Crossing the Grain" is an insightful look at how the business was saved, how the brand’s founding commitments were reinforced, and ultimately how Arbor earned its place as one of today's most innovative and enduring brands.
Apple TV
Range Finder
Range Finder is a documentary film offering a glimpse into the lives and inner workings of professional snowboarders Mark Carter and Bryan Iguchi. Their approach is one defined by self reliance, escapism, and social distance…not by mandate, but by design. “We live to immerse ourselves completely. We strive to find purpose in the mountains with one another at our side. When you already live a socially distant lifestyle, monumental societal disruptions don't carry the same weight. During the winter of 20/21, while it seemed like everyone else was pulling the plug - we had already been living off the grid. We spent the winter of 20/21 camped at remote trailheads, where the howling of coyotes filled the frigid night air. Our snowmobiles were parked at the trailhead and so were our beds. We knew what snow conditions to expect in the morning because we had slept through the storm. Guests came and went; shared their stories and their company. We broke bread, broke trail, and broke ground on a new perspective forged through hard work, perseverance, and self reflection.”
Apple TV
Apple iTunes
Google Play Movies